Hilton Worldwide plans to open more hotels in major cities in Morocco, said Rudi Jagersbacher, president of the company’s Middle East and Africa operations.
“Morocco is a strategic location for us,” Jagersbacher said in an interview with Bloomberg today at the Hotel Investment Conference Africa in Casablanca. “The political turmoil in the region has not changed anything for us.”
Demonstrations against corruption and the monarchy’s powers began in February, prompting King Mohammed VI to promise more liberties and a constitution aimed at bringing democratic changes to the North African nation. Still, protests in Morocco didn’t reach the scale of the movements that toppled leaders in Egypt, Tunisia and Libya, the newswire reported.
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Hilton is planning to open hotels in Tangier, Casablanca, Marrakesh, Fez and Agadir, said Deepak Seth, vice president of Hilton’s north and west Africa division.
The timing of the hotel openings and number of hotels will depend on Hilton’s partners, Jagersbacher said.
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