Can you explain what the new “pillars of wellness” are?
Under the same umbrella of redefining the brand positioning, The Westin has also clearly framed-up pillars of “wellness” to highlight the elements of “well-being” and explain the benefits of the brand differentiators.
I can summarize these six pillars as follows:
• Eat Well: SuperfoodsRx
• Sleep Well: Each of the hotel’s 172 contemporary guestrooms offers the Westin Heavenly Bed® and Heavenly Bath®.
• Feel Well: Guestroom Design, Sensory Welcome, Heavenly Bath
• Work Well: Clutter-free Meetings, Performance, Meeting Chair
• Play Well: Westin Kids Club, Heavenly Spa
• Move Well: RunWESTIN
How are these pillars represented at the new Westin Abu Dhabi?
The Westin Abu Dhabi features the Westin brand attributes and with the new marketing campaign launched recently, we’ll bring a new hospitality concept to the city and gear up to confront the competition.
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The Westin brand differentiators are present to create a very unique experience for Abu Dhabi residents and foreign travellers.
For example, The Westin brand embraces healthy lifestyle and our hotel will offer an abundance of delicious options to nourish and satisfy with menus including Superfoods. These contain an exceptionally high nutrient content when compared to the amount of calories included per serving.
When it comes to the ‘Feel Well’ pillar, the hotel’s lobby will transform the guests’ experience into a sensory awakening marked by uplifting scents, atmospheric lighting, soothing music and seasonal botanicals.
Even now, every day I go to the construction site to oversee the work; I can already enjoy the very unique design which is featured in the massive Egyptian stones and Italian marble decorating the vast lobby.
From our signature White Tea by Westin fragrance to our inventive floral arrangements, our Sensory Welcome combined with the guestroom design will renew and uplift weary Abu Dhabi travellers and encourage them to linger longer in the lobby.
before they head to their rooms. Our lobby is intended to create that “Ooh, finally I’ve arrived” feeling!
Ahead of the opening, what can you tell us about the design highlights?
The hotel has been designed by Northpoint up to the concept stage, and later developed by GREC Architects. The building is an allusion to the existing Abu Dhabi Golf Club clubhouse, and has a warm and neutral design throughout its interior.
I would like to call my hotel an “Urban Oasis”; and it is indeed an oasis strategically located at the heart of the new Abu Dhabi, bringing very unique design features based on natural elements and showcasing the Westin style.
From the ramp, even before you reach the hotel’s entrance, palm trees and a nice water fountain welcome the Westin guests into this perfectly situated oasis. Then, as soon as you walk in to the lobby, a beautiful dancing water feature leads you toward the massive ceiling windows that connect the interior to the exterior green golf course.
Inspired by the forms and textures found in nature, our resort’s design embraces the elements of water, stone, wood and light. Luxury guest rooms and suites provide each guest with a private oasis of tranquility away from the bustle of the city.
Also, the natural stone and timbers are offset by full height bronze metal screens, reflective elements, and vibrant colours of fabrics and leathers.
Finally, the hotel’s landscaping integrates the hotel with its surroundings, such as the pool and leisure areas, providing an opulent synergy between the interior and exterior.
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