How will the golf club be incorporated into the resort operations?
The Westin Abu Dhabi and the Abu Dhabi Golf Club will have great synergies as together with the Westin Heavenly Spa they form a unique destination in the city. Abu Dhabi is an emerging destination for Golf and both the Golf Club and the hotel will be working together to attract golfers to the city.
Opening is drawing close, what is the sales and marketing strategy?
It’s certainly a very exciting time and there is a lot of buzz surrounding the opening of the Westin in Abu Dhabi.
Our aim will be to create an emotional connection for the residents of Abu Dhabi and future guests with the Westin brand and our truly exceptional location. The hotel is an ideal venue for corporate and leisure customers alike and at Westin, we understand their needs.
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How will you maintain the opening buzz after the F1?
There are a lot of exciting events planned at the hotel to introduce the new brand positioning of Westin.
Guests and clients will get to experience the Westin difference and with offerings such our Heavenly Spa, Bubbalicious brunch and tailor made weekend escapes, we are certain the buzz will be able to continue for months to come. In January, the Westin will be playing a key part during the Abu Dhabi HSBC Golf Championship 2012.
Abu Dhabi is likely to get hundreds if not thousands of new rooms at the same time come November — how will Westin Abu Dhabi compete?
Abu Dhabi as a destination is gaining a lot of interest and the overall demand is growing with the strong efforts of Abu Dhabi Tourism Authority to boost tourism.
Certainly there is a lot of new supply entering the market, however, with the innovative Westin brand differentiator, the distinctive location of the hotel together with the Abu Dhabi Golf Club facilities within the emerging centre of Abu Dhabi, I am certain we will be able to achieve our market positioning targets.
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