Sheppard said a Hotel Indigo in the Middle East would be in the upscale pricing range and likely to feature around 200 rooms - larger than the brand’s properties located outside the region.
Plans for rolling out the Hotel Indigo brand are based on IHG's feasibility studies that have identified an opportunity for "a boutique brand with the reassurance of an international brand attached” worldwide, according to Sheppard.
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“The boutique concept is something we see resonating well both with local and international travellers. The choice of boutique hotels currently comprises largely unknown brands or individual hotels, where the guest feels there may be a risk associated.”
The Hotel Indigo properties aim to provide intimate service and modern designs reflecting the local neighbourhood to attract the “upscale guest who is well-travelled, has an eye for design, an appreciation for art and is looking for something different.”
The first Hotel Indigo opened in the US in Atlanta’s Midtown area in 2004 and expanded outside the US, into the UK, in 2008 with the launch of Hotel Indigo London-Paddington.
The brand has continued to expand across the US and Europe. Last year, it entered Asia with the opening of Hotel Indigo Shanghai, China.
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