Abu Dhabi’s Rotana Hotels is eying opportunities in China under a long-term growth strategy but is still waiting for board approval, its president and CEO told sister title Arabian Business.
The privately-owned hotelier has established a sales and marketing office in China this year but a property launch is not on its immediate radar, said Selim El Zyr.
“Of course everybody will think of China because China is the largest country in the world, the biggest GDP but it is not going to be our immediate target. We have opened a sales and marketing office in China and then we’ll wait and see what comes out,” he said.
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Rotana last month said it planned to launch eight new properties across the Middle East in the next 12 months, marking its debut in Bahrain, Amman, Jordan and the Oman city of Salalah.
“You’ve also got Turkey, Greece, India, Pakistan and Iran – all of these countries that are closer to the UAE where there is still opportunity for us,” El Zyr said.
China’s fast-emerging middle class is becoming an primary source market for the UAE. More than 150,000 Chinese tourists visited Dubai in 2010 while current figures show a 41 percent increase on the previous year, the emirate’s Department of Tourism and Commerce Marketing told Arabian Business in October.
Neighbouring Abu Dhabi hosted 1,256 Chinese travellers in August, an increase of 14 percent on the year-earlier period, according to the Abu Dhabi Tourism Authority.
“We take the Chinese market extremely seriously,” a spokesperson for ADTA said.
Abu Dhabi flag carrier Etihad said in December it would bolster its existing flights from Beijing with four, non-stop services a week from Chengdu, China’s south-west economic hub.
In July, the state-backed airline said it would operate daily returns between the UAE capital and Shanghai from March 2012.
Dubai’s Jumeirah Group opened its first hotel in China this year and has five other properties under development in China. The group in March said it had indentified travelers from China as the fastest growing group of guests in its hotels.
The number of Chinese guests to Jumeirah’s Dubai hotels doubled in the first quarter of the year, its chairman Gerard Lawless said in April.
“China has grown 2.4 percent in 2010. Today it is already at 4.9 percent [in 2011],” he said. “On February 14 [Chinese New Year] we were looking at almost 80 percent occupancy [of Chinese guests] within Burj al Arab.”
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