Visit Britain has reported a jump in registration for its free online travel trade training programme in November.
The ‘BritAgent’ E-Learning Programme aims to equip the local travel sector with UK knowledge and strengthen the relationship between UAE travel trade and UK suppliers.
According to the latest figures from Dnata, new registrants to the programme in November across the GCC reached 700. Tne agent have until 23 January 2012 to complete the course.
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Registered users of the programme in the UAE currently stand at 304. Across the emirates, graduates of the programme reached 127 since its launch in September.
The E-learning Programme, designed to help front-line travel sales staff increase visitor numbers to the UK with a more in depth knowledge of Britain, consists of five modules followed by a quiz. On completion, ‘BritAgent’ status is awarded to signify expertise in UK travel.
The scheme was launched at the British Consulate in Jeddah on 27 September 2011 as part of a unified approach to highlight regional awareness of the UK ahead of the 2012 London Olympic and Paralympic Games.
“With world-stage events such as the 2012 London Olympic and Paralympic Games on the horizon, travel agents play a crucial role in assisting our visitors to plan and book their holidays to Britain. The BritAgent programme provides travel agents with the necessary tools to offer improved service to customers, consequently increasing their business,” said Carol Maddison, Manager UAE, VisitBritain.
“The increase in user registrations to the E-Learning Programme confirms that local travel agents will provide the best service and knowledge to regional travellers visiting Britain during the coming months. The BritAgent Programme emphasises our total commitment to the travel trade industry. It is very important in helping us achieve our objectives of increasing tourism traffic and increasing the spending of travellers to the UK,” she added.
‘Britain the Basics’ is the theme of the first online module which consists of an overview of the nation’s history, geography, language as well as practical information such as weather, currency and visa information.
The second module looks at Britain’s top attractions and features a breakdown of regions across the UK and advice on the best things to do during a UK visit. The third component, ‘Experience Britain’, delves into the activities and attractions on offer that will help agents build a strong itinerary for customers. The fourth module dedicated to MICE will give an understanding to the market with information on where to find venues, suppliers and how to organise a successful event in Britain.
Britain is celebrating in 2012 with events planned throughout the year. This newly added fifth module outlines what clients can see and do in Britain in 2012 and has lots of practical information for the clients about travelling to and within Britain during this time of celebration.
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