3. Digital booking
“Online booking will be another top trend. Our hotels will heavily switch to the online channel. Potential and existing clients are becoming tech-savvy experts. They know what they want, and are far more sophisticated in what they are looking for, easily accessing information about our hotels through digital tools. Thus, our key priority area is to be on top of the latest online tools and aggressively develop our digital services and presence: from mobile apps to E-Marketing, to our loyalty program, Le Club Accorhotels.”
Christophe Landais, managing director, Accor Middle East
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Jan 7, 2012 , Malaysia
It is evident that e-business for hotels every where in the world will improve so much. This new channel of business does provide convenience, efficiency,less hassle although it is not so service friendly despite we are in the service industry. Travellers nowdays would prefer conveniece and speed...
Jan 5, 2012 , United Arab Emirates
Due to online bookings, customer convenience and new promotion and marketing strategies by the hotels, the trends in the Middle East would improve which would benefit the progress of UAE and would also attract more tourists in the region.