A new GM ballgame
Managing a serviced apartment is quite a different ballgame to managing a hotel, however. The general manager is less of a host and more of a friend to the long-staying guests who he sees daily around the property.
“We listen to our customers and the feedback that we receive, so it is nice for the general manager to say ‘hello’ — people from the Middle East in particular want that personal touch,” observes Henini.
Unlike many traditional hotels, food and beverage plays a minor role in revenue generation, with the Fraser Suites Doha revenue split 4:1 between rooms and F&B respectively.
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However, Henini expects this to increase slightly when he opens the hotel’s main restaurant to the public over the coming weeks.
Henini also hopes to exploit Fraser Suites Doha’s food and beverage potential with the future addition of a pool bar (non-alcoholic as the hotel is dry) on the hotel’s roof-top terrace and pool area. Furthermore, there are plans to market the lobby café as a high-tea area.
The gym and spa will also be available to non-guests, on a selective corporate membership basis as another revenue generator.
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