Trend 6: Entertainment
High-end restaurants offer a fine-dining experience; low-end restaurants appeal to the masses because of their low price points; but it’s the middle-tiered restaurants that need to provide something extra to keep guests happy, say the founders of restaurant operator and developer, Glee Hospitality Solutions.
“Restaurants need to strike a balance between quality food, service and ambience,” say Louay Al Najjar, operations director and Aboudi Saadi, managing director.
“Entertainment has previously been looked at as an added feature; nowadays it forms a major part of the experience and sets new trends in upcoming mid-range restaurants.
“We launched The Gramercy at DIFC, Dubai in July 2010. Within six months of operations we introduced live entertainment into the formula, and voila! We have been identified as the new jazz spot in town: the entertainment played an essential role in the continuous success of the business.”
Lynne McGarvey, restaurant manger at W Grill & Cocktail Terrace, Wafi Dubai agrees that the trend is growing. “You just have to take a look at the popularity of new attractions at dining destinations such as Yas Island and the Dubai Fountains to understand that people are looking for more than just a culinary experience.
“Ultimately, it’s always about the food but venues today are under pressure to raise the bar. That’s the eason why open kitchens are appreciated – the technique allows the diners to interact with the chef and see them in action.”
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