One third of adults can't sleep without a bear hug

For illustrative purposes only (GETTY)

Top 10 favourite cuddly bears...

- The classic teddy bear
- Winnie the Pooh
- Paddington Bear
- Tatty Bear
- Sooty
- Care Bears
- Yogi Bear
- Fozzie Bear
- Rupert the Bear
- Super Ted Baloo

Other key findings from the research were:

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- Over a quarter of adults 26% use a teddy bear hot water bottle so that they can have a warm bear hug to help them nod off.

- Fourteen per cent of parents surveyed said they had passed down their favourite teddy bear to their children as a keepsake.

- Eight out of 10 parents reported the first toy they brought their child was a teddy bear

- 62% of parents said it is important for a child to grow up owning and loving a teddy bear as it helps them to develop a more caring nature.