A new FF&E concept is Hilton ValetTM, a multifunctional armoire that includes a built-in ironing board and power outlet for an iron, an "unfolding" closet space, a built-in luggage rack, a safe for valuables positioned at standing height, and a refrigerator and coffee/tea service that both discreetly slide into drawers so they are only visible when in use. The result is a streamlined, uncluttered space that helps guests feel at home.
Once a room is designed with HDS, the technology produces detailed design specifications, CADD drawings and six dynamic renderings of each user-generated guest room, saving owners a considerable investment and improving speed of design implementation. The conceptual 3-D drawings utilise an advanced layered-graphic approach, with approximately 1600 images available to produce the more than one billion unique room design options. Users also have the ability to save multiple projects for easy modifications or reference throughout the design process.
Not only does HDS represent a design solution, it is developed in a way that allows Hilton to closely monitor user behavior and anticipate emerging trends in each region of the world.
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Analytics provided by HDS enable Hilton to easily and quickly update brand-approved options that respond to the needs of owners and guests. The website is also meant to act as a resource that educates owners, operators and design partners about the Hilton design DNA through narratives for the central areas of the hotel - the guest room and lobby.
The lobby narrative as presented in HDS showcases the brand's sophisticated approach in blending contemporary design anchored by clean lines and timeless centerpiece elements with the latest technologies and comfortable touches. The goal is to provide guests an engaging experience by sub-dividing the lobby into eight key zones:
• Arrival, where a Hilton Host welcomes the guest.
• Location Gallery, a transition zone that offers a sense of place with locally inspired artwork, objects or sculpture.
• Welcoming & Check-in, a place for private transaction that is stress-free and quick.
• Library, where guests can collect information and engage with the Hilton Concierge.
• Gathering, located adjacent to Check-in, a space for guests to gather and relax.
• Salon, where guests can enjoy a snack and simply meet.
• Refreshment, an 18-hour experience that effortlessly transforms from daytime coffee house to a nighttime bar.
• Shop, a place to quickly grab food or beverages to go, or enjoy in the lobby or guest room.
A new solution for owners of properties with smaller lobby space is the new Hilton Connectivity Station, which evolves the traditional business center model. It offers business and leisure guests versatile digital connectivity and Internet access to conduct meetings or simply print boarding passes.
The Hilton Connectivity Station features a userfriendly and inviting station within the lobby environment that is complete with furniture in four- and six-seat configurations and computer hardware. The Hilton Connectivity Station was tested at a selection of hotels in the U.S. and abroad in 2011 and is scheduled to roll out at more than 75 properties in 2012.
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