Golden Tulip, part of Louvre Hotels Group, is expected to more than double its hotel portfolio in the Middle East and North Africa over the next four years.
The company currently operates 44 hotels comprising 6443 keys in the MENA region (in the UAE, Saudi Arabia, Egypt, Jordan, Oman, Bahrain, Lebanon and Tunisia) under its three-star Tulip Inn and four-star Golden Tulip brands.
It has 46 signed hotels comprising 7678 keys in the pipeline, all due to open by the end of 2016, according to pipeline data acquired by Hotelier Middle East.
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The majority of the properties will be under the three-star Tulip Inn brand and the four-star Golden Tulip brand, with one in Jordan under its five-star Royal Tulip brand.
A total of 14 hotels are on track to open in MENA by the end of this year, Golden Tulip MENA president Amine E. Moukarzel told Hotelier Middle East.
These14 comprise one property in Sharjah; one in Doha; four in Saudi Arabia; two in Tunisia; three in Bahrain; two in Algeria and one in Egypt.
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“In the last five years we have capitalised on our momentum of growth based on the fundamentals of developing the product, the brand offering, owner relations and employee welfare which have triggered an excellent background to owners to realise that they are motivated today to have their property become part of the Golden Tulip portfolio,” Moukarzel said.
In addition to the 46 signed hotels, the group is said to be in negotiations for a number of other properties across the region, including the development of its luxury five-star Royal Tulip brand.
“Were the strongest four-star brand in the region and as we move forward, my aim is to reach 70 hotels [in MENA] by Decemeber 2013,” revealed Moukarzel.
“We write with pencils, not pens, when we talk development. Decision making is quick. We don’t need to have all the corporate decision processes. We care, we dare,” he added.
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