Jumeirah Group said on Sunday it has launched a new concept in luxury accommodation on Park Lane in London - The Grosvenor House Apartments by Jumeirah Living.
The exclusive "hotel residences" combine the services of a five-star Jumeirah hotel with the privacy of an exclusive Mayfair residence, appealing to high net worth individuals, Jumeirah said in a statement.
The Grosvenor House Apartments are the first exclusive hotel residences to be opened in London, it added.
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Jumeirah said the apartments offer clientele a highly personalised service including 24-hour concierge, daily maid service, At Home Business Solutions with an executive boardroom, gym, 24-hour in-residence dining, secured access and Spa Illuminata At Home treatments.
They will be run by general manager Astrid Bray who has returned to Jumeirah following a five-year stint with the firm as director of business development for Jumeirah Carlton Tower and Jumeirah Lowndes Hotel between 2005 and 2010.
Located in the iconic Lutyens building dating from the 1920s, it comprises 133 apartments which range in price.
Apartments can be reserved for either short or long stays and are priced accordingly, the statement said.
The Grosvenor House Apartments by Jumeirah Living have four spacious single strata penthouses on the top floor which have private lift access.
The penthouses feature private balconies which enable residents to make the most of the impressive views over Park Lane and the rooftops of Mayfair, as well as the use of a self-drive Aston Martin Rapide house car.
A butler service also offers residents a personalised approach to the best in Mayfair and London, with a promise to respond to any request within five minutes, 24 hours a day.
Residents on the 7th and 8th floors have a team of on-call butlers ready to assist with packing and unpacking as well as catering to residents' every need, including weekly grocery shopping.
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