Full bloom
The group’s MENA hotels make up a significant part of the Golden Tulip chain’s global market, with 30% of the world’s Tulip Inns and around 70% of the world’s Golden Tulips located in the region.
Moukarzel attributes the popularity of the brand among GCC and international travellers to the Middle East and North Africa to the “versatility” of the brand, from primarily mid-market hotels and hotel apartments and dry hotels to the luxury Royal Tulip, all offering “international standards with a local flavour”. And as long as guests flock to Golden Tulip hotels, Moukarzel intends to continue signing new properties.
“My team doesn’t allow me to travel big time as everywhere I go I bring new hotels back with me,” he jokes.
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“We have already established the critical mass, we’re the strongest four-star brand in the region and as we move forward my aim for December 2013 is to have reached 70 hotels even though we usually say 60.
“We write with pencils not pens when we talk development. Decision making is quick – we don’t have long corporate decision processes. We care, we dare,” he concludes.
10 Reasons to join Golden Tulip
1. Compelling core values: wellness, dedication, integrity, loyalty
2. An international hotel group with a focus on local culture
3. Emphasis on employee welfare and persoal development
4. Employees can grow with the company
5. A management style that gives employees a voice
6. Part of the Louvre Hotels Group, Golden Tulip has a worldwide network
7. An industry frontrunner in technology
8. Periodic and annual workshops for training and developing employees
9. Competiveness and leadership within the hotel marketplace
10.A loyal customer base offering stability and familiarity to the hotelier’s role
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