Premier Inn is aiming to open 50 hotels in Saudi Arabia within the next 10 years.
Managing director of Premier Inn Middle East & Africa, Darroch Crawford said the biggest potential market for the brand in the Middle East “is the Kingdom of Saudi Arabia”.
“We are about to announce our first project and we believe (Saudi Arabia) has the scope for at least 50 Premier Inns over the next 10 years.”
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This is double the estimate of Premier Inn hotels Crawford envisaged in the Kingdom back in 2010 when he told Arabian Business he believed the company would open at least 25 hotels in Saudi Arabia.
“It’s got the biggest potential of all of the countries in the region because of the size and the population,” he said, adding “it could be more”.
Crawford confirmed to Hotelier Middle East that the figures had been revised positively.
“Premier Inn is planning a fairly rapid expansion throughout the Middle East and Africa, with hotels currently under construction at Abu Dhabi International Airport and Doha Education City to add to the four already open in the UAE,” he said.
Further GCC projects are planned in Qatar, Oman and Saudi Arabia.
The company currently has development teams in place in the UK (where there are more than 630 hotels and 50,000 rooms), Dubai, New Delhi and Singapore.
Crawford added there is “a view to a rapid roll out of the brand in the GCC countries, Morocco, Kenya, South Africa, Turkey, India, Sri Lanka and throughout Asia Pacific”.
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