Accor has launched a new Facebook application in the Asia-Pacific region for Ibis, through which fans can win hotel stays.
The ‘Ibis Pillow Fight Party’ has assigned different pillow colours to the different brands – Ibis, Ibis Styles and Ibis Budget, and allows fans to create their own pillow designs.
Users can them ‘throw’ pillows at their friends to earn points, and they also earn points for the pillows which are thrown back at them.
On November 21, ten users with the highest amount of points win a three-night stay at an Ibis hotel in the Asia-Pacific region.
“We are very excited to celebrate the rebranding of the ibis brand family with the launch of the Ibis Pillow Fight Party Facebook application,” said Jens Uwe Parkitny, vice president, digital marketing and distribution, Accor Asia-Pacific.
“Given the rapidly evolving social media landscape – and its growing importance for reaching consumers – in Asia-Pacific, we believe that this application is one of the best ways to introduce the Ibis family to our target customers.”
“In a way, the Facebook community in the region mirrors the ibis brand – energetic, savvy, connected and on-the-go. We think this application will energize our Facebook fans and help them discover the ibis family in a fun way,” Parkitny added.
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