Holiday Inn Dubai – Al Barsha is adding new executive rooms and upgrading technology as well as augmenting amenities and starting refurbishment of the atrium and restaurants in 2013, according to general manager JS Anand.
The Dubai hotel has reported positive results in 2012, but aims to raise its game to keep up with the increasingly competitive market, it said in a statement.
“We have maintained a healthy mix of source markets, with new visitor streams from countries such as Canada, France, Italy and Sweden offsetting minor downturns in the German and Danish markets for instance,” said Anand.
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“The UK continues to be our biggest source of business and the US remains positive, but we have also been encouraged by the tremendous boost from the GCC, particularly during the holiday season for Eid.”
Looking ahead to 2013, Mr Anand said February had traditionally been a busy month for Dubai, and would be critical to define the pace of activity for the year.
“New hotels will definitely impact on existing players in the market, certainly towards the end of 2013, but we believe that the Dubai Department of Tourism & Commerce Marketing is doing a tremendous job in its branding strategies for the city and reaching in to new markets.”
For 2012, the Holiday Inn Al Barsha has recorded a 5% increase in occupancy and 8% rise in average rate.
“This enables us to offer competitive pricing without compromising on service standards,” said Anand. “Customer retention has been high, supported by a dedicated and passionate team. Adapting to the changing dynamics of the market is essential, as well as implementing creative revenue management to meet profit expectations while maintaining value pricing for the customers.”
Located near the Mall of the Emirates, and in close proximity to Media City and Internet City, and the Dubai Marina, the hotel features eight outlets featuring Indian, Thai, Japanese, Lebanese and international cuisine.
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