IHG has signed an agreement for its first hotel under its new Even brand – a 230-room new-build property in New York.
Scheduled to open in late 2013 in downtown Manhattan, the hotel, owned by CWC Inc., is focused on health and wellbeing, and the first of the 100 Even hotels which are planned for the next five years in the US.
It will feature 23 guestroom floors, as well as meeting rooms, indoor and outdoor exercise areas, as well as eating areas.
“This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest,” Richard Solomons, chief executive officer, IHG, said.
“New York City is an ideal location, being one of the most health-minded cities in the U.S. – so it will provide the Even Hotels brand with the right exposure to its target guest, the healthier-minded traveller,” he added.
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