Unwind
The complex’s spa will be Rotana’s first Zen Spa in Dubai, with Zen Spas already operating in Fujairah and Abu Dhabi.
“Our signature is going to be a wellness programme. We will tackle whatever the guest needs; if they want to stop smoking, lose weight, de-stress, we’ll set a programme and advise the frequency of treatments needed. This will mainly be for our outside guests of course, but we’ll follow a holistic approach with every guest,” says director of spa Hamdy.
“Our spa is a big facility; we have eight treatment rooms, two relaxing areas separate for ladies and gents, wet and cold facilities. And we have Aromatherapy Associates products famous for delivering specific results by using essential oils and you can really feel a difference so it’s going to be a good selling point for us,” she continues.
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“There’s nothing similar around here, if we had to compare it would only be with Park Hyatt Dubai, but our service will be quite unique and new because we will provide very personalised customer care. It’s not about pampering, indulging, it’s about really improving the lifestyle of people,” adds Hamdy.
Guests will also be able to benefit from Rotana’s Bodylines fitness centre.
With healthy juices and light bites in Buzz Deli Café, significant spa and fitness facilities, and not forgetting the dry nature of the hotels — or “healthy environment” as dubbed by director of marketing and communications Carine Harb — Hotelier asks whether Rotana’s going down the popular wellness, lifestyle route with its latest venture.
While GM McCarthy says health and fitness is “definitely” a key focus, he’s quick to add: “Though I wouldn’t say they’re going to be health restaurants.
“We want people to get fat and then we’ll send them to the spa to get slim,” he jokes.
McCarthy addresses the dry aspect of the properties: “We’ve had a few experiences with Rayhaan and the dry doesn’t seem to matter quite as much anymore — there are going to be some groups that won’t come but the reaction seems to be very good and it doesn’t seem to be a question that’s asked.
People realise Rayhaans are very modern, good hotels with good facilities and family orientated”. He expects the properties will be popular among the local markets.
“From the sales side, because of our size Rotana’s taken care that we’ve got a larger sales team. We have an area sales office that covers about 40 people then typically our properties may have two people in sales, we have about seven — they’re covering the market. We have people in Saudi Arabia, working out of the GCC,” says McCarthy.
“The GCC is a big guest market, it could be bigger but this hotel will be a big attraction for GCC clients — they love the Deira location,” he adds.
Marketing and communications director Harb says the size of rooms, shopping and dry elements of the properties will also be big attractions for GCC leisure travellers.
“We will have a big marketing and advertising campaign once we open in December and we’ve started some teasing campaigns, we’re there online on Facebook, Twitter and we’re already building the Al Ghurair parts of the [Rotana] website.”
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