Francois Galoisy General Manager at the Radisson Blu Hotel Dubai Media City starts to hand out boxes
The Box Appeal charity campaign, spearheaded by Carlson Rezidor, led to the donation of a record 13,000 boxes to those in need in the region.
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In its fifth year, 11 Radisson Blu and Park Inn hotels from the UAE, Bahrain and Cairo took part in the initiative by appealing for donations in the form of a box filled with essential everyday items such as toothpaste, t-shirts, a cap and shaving cream.
Partnerships were formed with local schools and communities, as well as regional media corporations and partners.
“We are immensely proud of the total figure of over 13,000 boxes donated in the 2012 campaign, the number is a representation of the great efforts of communities, schools and local partners in the UAE, Bahrain and Egypt – to whom we are very grateful for the success of the initiative,” said Carlson Rezidor Hotel Group area vice president Mark Willis.
“We are in the process of delivering the donated boxes to the needy across the region, and it is reward to see what a difference The Box Appeal can make, first-hand. We hope to repeat this success in 2013 and once more would like to thank all of our supporters and partners,” Willis added.
Since The Box Appeal’s launch in 2008, more than 40,000 boxes have been donated to charity, the equivalent of AED 4 million, Carlson Rezidor said in a statement.
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