RoundMenu, a UAE-based dining promotions website, has announced it’s expansion into Abu Dhabi, to coincide with the launch of the site's dedicated Arabic portal.
The company said the move was in response to the fast-growing demand for its restaurant booking and discount services.
Launched in July 2012, RoundMenu features more than 300 casual to high-end restaurants from across the UAE, offering promotions of 15% - 40% available through its website and app. Since its inception the site receives an average of 60,000 monthly unique visits, and seats over 5000 diners per month.
Commenting on the expansion plans, Zaid Jawad, founder and managing partner at RoundMenu said: “Abu Dhabi is a priority market for us. Since day one we have been focused on creating a quality and varied offering for diners across the UAE, and are pleased to be able to further expand this offering to include restaurants based in the capital.”
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The company has 60 Abu Dhabi based restaurants on board so far including Sho Cho, Tiara and Frankies Italian Restaurant.
“Our expansion into Abu Dhabi supports our ongoing mission to bring visibility, convenience and savings to customers of all ages, incomes and cultures, offering hundreds of promotions at everything from five-star hotel restaurants to small independent cafes; our aim is to offer something for every dining occasion,” added Jawad.
F&B outlets that participate in the RoundMenu offering are locked in to a year-long exclusive promotion which a RoundMenu app and website user can access at any period, multiple times during the year.
Speaking exclusively to Caterer Middle East Jawad said the company had to strategically think about the promotions it was offering so as not to be seen as “another tacky offer” damaging the F&B industry.
“For us it is about creating loyalty for the restaurant. We always turn away any promotion – no matter how high it is – that we feel is unsustainable," he said.
"We will never take a 70% promotion because we know that can only last a week or two weeks and it will attract an audience just for that promotion.
"The promotion that is offered really is a reward for that diner. What we find with our restaurants is we have a loyalty rate of close to 40% - our diners keep rebooking at the restaurant.
"So per one diner there will be around three restaurants they consistently dine at. We’re not about driving one user to 300 restaurants, that’s not what we do. We’re about helping diners find the restaurants that suit their lifestyle the best through one year partnerships with the restaurant. It’s all about loyalty and driving them in," he added.
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