eCornell and Cornell University on Tuesday announced the launch of a free online course focused on training hospitality professionals in the new media marketing skills needed for professional success, according to reports on HotelsMag.com
Marketing the Hospitality Brand through New Media: Social, Mobile & Search is essentially a virtual toolkit for driving revenue through new media, according to Chris Proulx, CEO of eCornell.
The free course is authored by professors Rob Kwortnik and Bill Carroll at Cornell’s School of Hotel Administration and builds on research and real-life social, mobile and new media strategies deployed by hospitality organizations worldwide. eCornell courses — while self-paced and 100% online — are “instructor-facilitated” to help guide participants through challenging, real-world exercises with practical on-the-job application.
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