How is the offering at DXB different?
Emirates Leisure Retail operates more than 30 airport outlets but Concourse A is different - very simply because of the scale of the project and the fact that every outlet is unique in some way. From the world’s only Le Lounge by Moët & Chandon and the first Jack’s Bar & Grill to the first Giraffe restaurant outside the UK, and the first Costa Metropolitan in a Middle East airport. The new Le Clos flagship store offers a host of innovations from its dramatic design, incorporating the decommissioned whisky still, to the customer experience which includes instore tasting and interactive whisky journey, bottle engraving and a bottle your own option.
What can we expect from the new collection of brands?
The attention to detail in design, menus and service has been a major part of our efforts in launching these six new stores, working closely in collaboration with the airport, brand partners, our own start up and operations teams, and bringing all this together to focus on the customer experience, with a strong focus on training to ensure service quality
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So, we see a raft of new options for customers across all the outlets – from the rare servings of select Jack Daniel’s offerings and bottle personalisation options at Jack’s Bar & Grill; to the interactive whisky journey housed in a decommissioned whisky still at Le Clos; to top cuvées served by the glass at Le Lounge by Moët & Chandon. And all of this delivered in an airport – and so truly innovative.
When considering the range of food, both within each and across all our outlets, we offer something for everyone. Giraffe provides a marvellous, comfortable dining experience with dishes to suit every palate from customers aged from 8 to 80. With ingredients and recipes from around the world, there is a wide variety of traditional favourites and more exotic items. At the Heineken Airport Lounge and Le Lounge by Moët & Chandon, customers can enjoy light bites, finger food and delicious canapés. Jack’s Bar & Grill offers a true taste of the American south with great meat dishes such as the Beef Short Rib combined with authentic marinades to make your mouth water. And there are fresh, lighter options available throughout.
Have we been brave? Certainly - but that’s how innovation happens and given the customer feedback and response already, we are very confident that these innovations will prove to be very successful and add a really unique element and high quality travel experience at Dubai International.
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