Merchant Star International, the local supplier for Julius Meinl Coffee and Berry White Organic, which it launched last year, will be one of the main sponsors at the Hotelier Spa and Wellness Forum and the Caterer Food and Business Forum in March.
The company also carries cold coffee brand Coffain 699 and healthy juice drink Pfanner in its portfolio, plus healthy gum Vitamingum Fresh.
The first-of-its-kind Spa & Wellness Forum, being held at Ritz-Carlton DIFC in Dubai on March 18, will bring together more than 140 of the UAE’s top spa managers to discuss industry issues and share best practice.
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Panel discussions will focus on the current challenges and opportunities faced by spa professionals, with sessions including The Rise of Wellness in the Middle East; Speaking the Language of Spas and Business; and The Spa Journey – Engineering a Seamless Experience. There will also be five interactive workshops designed to enable frank discussion and the sharing examples of best practice in the fields of spa marketing, spa concept development, upselling and retail sales, and recruitment and retention of staff. The full agenda is available at www.hoteliermiddleeast.com/conferences/spa-forum
Ahead of the conferences, Merchant Star’s Ali Elyaderani said: “By supporting these events we are given the opportunity to showcase our brands and to meet and interact with professionals from across the HoReCa sector in a completely unique way. We truly enjoy getting out and meeting people face-to-face in an environment which nurtures relationship building. Not only does this enhance our presence in the market but it allows us to build strong and sustainable relationships with all of the Spa and F&B professionals who attend.”
Eldyrani also said that as well as an aggressive product placement and marketing approach, Merchant Star International would over the next year focus on its launch of Maresi Coffee Milk, a pure natural product made from Austrian alpine milk which contains no preservatives or additives.
The Caterer Food and Business Forum which will be attended by some of the most powerful and respected restaurateurs who will come together to tackle a range of issues affecting regional F&B businesses today including sustainable food and its challenges; how to spot a money-making F&B opportunity; the impact of social media, and the importance of good quality food over entertainment and price.
There will be a string of breakout workshops at the event headed up by experts. Topics expected to be covered are banqueting and its potential; F&B revenue management; innovating space to maximise profit and the one that is likely to create the highest amount of debate – whether staff are worth investing in.
To book your place at this year’s Caterer Food and Business conference and if you are keen on participating in one of the panel sessions, please contact samm.medina@itp.com
For sponsorship and advertising opportunities, please contact diarmuid.omalley@itp.com
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