An artist's impression of the new Reem development. An artist's impression of the new Reem development.

Emaar Properties has announced that it is about to launch of sales of the first phase of its newest residential project, the Reem desert oasis.

A lifestyle community focused on leisure, Reem will be the first gated community in Dubai to feature an exclusive desert botanical park, camping facilities, sand surfing and camel riding trails, go karting track, dune buggies, rock climbing wall and a skate park.

Anchored by a central park, the mega-development will also feature interactive fountains, walkways and a centrepiece water feature.

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The project will also feature mosques, retail plaza, residents’ club, restaurants and cafes, nurseries and primary schools, dedicated jogging and bicycle paths, a cricket pitch and several football fields.

There will also be a miniature golf course and an amphitheatre outdoor cinema, Emaar said in a statement.

Reem will feature several residential communities to be unveiled in phases with the handover of properties to begin in 2016.

Emaar said it is now launching Mira, the first residential project in Reem, to have 188 Mediterranean-style townhouses with prices starting at AED988,888 for three-bedroom residences.

Sale will start on April 13, at the Emaar Sales Centre in Emaar Square, Downtown Dubai, on a first-come, first-served basis. Potential customers are requested to be on-site for registration at 7am, Emaar added.

Located next to the Arabian Ranches extension, Reem is situated at the cross-roads of Al Qudra and Emirates Road.

Ahmad Al Matrooshi, managing director, Emaar Properties, said: “We are giving a new interpretation to leisurely lifestyle with Reem, which meets the growing demand for villas and townhouses in Dubai. Every aspect of Reem has been carefully designed to offer an unprecedented lifestyle ambience that draws on the soothing comfort of traditional desert oasis.”

He added: “Reem is inspired by nature, and is envisaged to be a much sought-after community with its promise of a refreshing lifestyle. Mira will be the first of many similar exclusive residential communities to be developed in phases within Reem.”

Reem is the latest addition to the portfolio of residential project launches by Emaar in Dubai this year.

It follows overwhelming customer response to the launch of The Address Residence Sky View, The Address Residence Fountain Views I and II and The Address The BLVD, all in Downtown Dubai. Emaar has also launched CASA, a stunning Moroccan-style villa community, as part of its Arabian Ranches extension.