Swiss-Belhotel International, the mid-scale hotel operator from Asia, has announced ambitious expansion plans for the Middle East with three new hotels currently under development in the region.
Bahrain will be the next Gulf state to welcome the Swiss-Belhotel brand with its flagship Swiss-Belhotel Seef currently finalising its pre-opening programme ahead of an early 2014 launch.
This company is also planning to introduce its first Swiss-Belinn branded property in Muscat, Oman at the end of 2013.
“Our network now covers 100 hotels and under-development projects in 12 countries, and the Middle East is one of the fastest-growing regions as part of our global expansion programme. Oman and Bahrain are both pushing ahead with ambitious agendas for tourism development, and this fits perfectly with our own focused regional strategy,” said Gavin Faull, president and chairman, Swiss-Belhotel International.
Completing the trio of the Middle East properties, Swiss-Belhotel will reveal details of its management agreement to operate a 110-room property in the heart of Erbil in Northern Iraq.
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“We have been closely monitoring the development landscape in Northern Iraq for several years. Swiss-Belhotel Erbil will occupy a prime location in the city with the opportunity to capitalise on the surging demand for mid-range accommodation, which is currently dramatically underserviced,” remarked Faull.
The opening of the Bahrain property will give the company access to weekend leisure business from neighbouring Saudi Arabia, as well as the opportunity to be part of Bahrain’s economic vision for tourism expansion.
A 29-storey tower, the hotel has 153 guestrooms and suites, state-of-the-art facilities and an all-day-dining restaurant.
Swiss-Belinn’s entry into the Sultanate of Oman comes in the form of a three-star hotel which will open on Sultan Qaboos Street in the popular Ghubrah area, and boasts 95 en-suite rooms.
Led by chairman Faull, the company’s expansion plans will be revealed at Dubai’s ATM due to open its doors tomorrow 6 May, 2013.
“The success of Swiss-Belhotel International’s growth strategy to date is testament to the ongoing and, in some regions, rising global demand for modern, well-equipped, and well situated mid-scale hotel accommodation.
“Our business model is one that can sustain today’s economic environment and we are excited about the prospect of expanding into new Middle East destinations and introducing new brands to market,” said Faull.
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May 5, 2013 , Jordan
Good Choice of location.I would like to recommend also KSA ( Makka) and Jordan. However, if you require any assistance i will be more than glad to assist.I have 25 years of experience in the Hospitality industry, most of which in Top/ Corporate managements, I am on omarsbeitan@hotmail.com Lookin...