The launch of the emirate’s first integrative medicine and wellness centre by DNA Health Corp is expected to boost hotel room bookings on Saadiyat Island.
America’s DNA Health Corp will open the first integrative medicine and wellness centre in the region on Abu Dhabi’s Saadiyat Island this month, expected to attract a new profile of hotel guest to the island.
The opening will immediately boost room reservations at the island’s Park Hyatt Abu Dhabi Hotel and Villas and The St. Regis Saadiyat Island Resort, according to DNA Health Corp’s chairman and chief executive officer Dr Nasim Ashraf.
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“Our location is in The Collection complex at The St. Regis Saadiyat Island Resort, but our guests will primarily be staying at the Park Hyatt just a stone’s throw away, and also at the St. Regis,” said Dr Ashraf.
Park Hyatt Abu Dhabi Hotel and Villas director of sales and marketing Salik Mangrio said: “We remain positive about the business forecast after the opening of the medical centre, and we will definitely benefit from the large number of expected visitors to the new medical and wellness facility”.
A spokesperson for The St. Regis Saadiyat Island Resort, however, said it was too early to comment on the anticipated impact of the opening on the hotel.
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The first-of-its-kind facility in the Middle East will offer DNA Health Corp’s bespoke ‘DNA 4 Life – Optimal Health & Wellness’ treatment and hospitality package. The four-day package features a personalised wellness plan, based on individual genome testing and DNA sequencing diagnostics to establish their ‘blueprint for health’.
“Average length of stay for the basic foundational package DNA 4 Life is four days, so that’s the minimum we’re recommending for families or individuals, but really, if they want the complete rejuvenation package they can extend that after the first four days for one-, two-, three weeks — it’s up to them,” explained Dr Ashraf, adding that the package could be bought for US $15,000, including limousine airport transfers and accommodation at one of the luxury five-star resorts on Saadiyat island.
In addition to the 10,000 sq ft dedicated facility, DNA Health Corp has teamed up with Park Hyatt to utilise the hotel’s Atarmia Spa for treatments.
Park Hyatt’s Mangrio explained: “The products and services offered by DNA Health Corp will be complemented with the array of facilities the hotel has to offer, including Atarmia Spa and Fitness Centre. Our hotel therapists will be conducting treatments based on the specific requirements agreed upon with DNA Health Centre”.
But Dr Ashraf pointed out that the facility “wouldn’t just work from the [spa] menu”.
“This is very exclusive, very private and confidential. ‘Personalised lifestyle medicine’ is the current term that’s being used and it’s a new concept of medicine,” he said.
“We’re using the hotels’ facilities, paying them, so it’s good for them as we’ll also be bringing additional guests to stay with them at the hotel, use their services, so it’s a win-win situation for both parties.”
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