Travellers in Saudi Arabia and the UAE are considered “tech savvy” by Google, after the firm announced the results of an independent study conducted by Ipsos.
The study ‘Traveller’s Road to Decision,’ revealed that users in both countries rely on mobiles and videos when making travel decisions. The study also provided an in-depth data on the consumer behaviour of leisure, business and affluent travellers.
The initial finding from the study, revealed at ATM, found that the web plays a key role in the decision making process for both leisure and business travellers in the UAE and in KSA.
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Apart from direct advice from friends and family, the internet is the number one source for trip planning for more than a third of leisure travellers surveyed (39% UAE, 38% KSA). This number rises for business travellers - in the UAE it jumps to 50%, while in KSA it jumps to 48%.
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