Ahmed Sabry, general manager, Anjum Hotel. Ahmed Sabry, general manager, Anjum Hotel.

Saudi Arabian-based Abdul Latif Jameel Real Estate Investment Company (ALJREIC) will launch the Anjum Hotel in Makkah in Q3 of 2013. The hotel, which is being constructed at a cost of SAR 4 billion (US $ 1 billion), will feature 1,743 rooms and suites upon completion.

Targeted to religious travellers visiting the holy city, the Anjum Hotel will launch in time for Ramadan and is within walking distance of the Masjid Al Haram with an exit and tunnel connected directly to the new King Abdullah gate.

“We are targeting occupancy of 65% in the first year at an average room rate of SAR 522 ($ 139)” Ahmed Sabry, general manager of the Anjum Hotel, told Hotelier Middle East.

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The hotel’s services and amenities will include a dedicated guest centre to respond to guest requests, a Manasek desk to assist guests in their religious experience, Kid's World for children between the ages of three and seven, and 26 elevators to address the heavy traffic expected during prayer times.

The Anjum Hotel is part of the first phase of the US $ 2.6 billion Jabal Al Ka’aba project in Makkah, which will add 7,000 rooms upon completion of a cluster of hotels.