Richard Drake previously helped launch Gaucho Dubai. Richard Drake previously helped launch Gaucho Dubai.

 1. The team behind a successful nightlife venue has to completely buy into the owning brand concept, what it is about and what it is trying to achieve.

2. It is important to continually encourage brand loyalty, by keeping the offering relevant to your key clientele.

3. At Supperclub Dubai we will consistently evolve our F&B menus in tune with the world-class entertainment and ‘theatre’ that we aim to create.

4. Training; it will be essential for all our staff to be true ambassadors for the Supperclub brand.

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5. To strive to be different, to stand out from the crowd. It is of course sensible to follow the ways of successful hospitality ventures but consumers eventually turn to novel experiences; we want to play a part in carving a new trend.