Fairmont the Palm, Dubai is the latest Fairmont property in the UAE. Fairmont the Palm, Dubai is the latest Fairmont property in the UAE.

CASE STUDY 3
Company: Marriott International

Loyalty program: Marriott’s Rewarding Welcome

Objective:
The Marriott Rewards loyalty programme allows employees to anticipate and deliver on Marriott Rewards members’ personal stay preferences after only one stay
across many of Marriott International’s hotel brands.

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Strategy:
After entering their preferences online just once on arrival, member requests for extra towels, foam pillows, refrigerators or even specific newspapers will be honoured automatically at hotels globally, including Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Marriott Vacation Club International, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn and TownePlace Suites brands

Results:
Since its inception in 1997, Marriott Rewards now has 42 million members worldwide earning point s across more than 3600 of the group’s hotel brands and partners.