Klaus Niefer
General Manager, The Westin Abu Dhabi
“Social media has been the backbone of our marketing efforts right from the pre-opening of the hotel in November 2011. It is a great way for us to connect and share news with the community around us, our guests all over the world, as well as our associates in the Starwood family worldwide,” says Niefer.
“We use all social media channels such as Twitter, Foursquare and YouTube. However, Facebook has been our most interactive channel due to the wide reach in all age groups, nationalities and professions and Starwood as a company is very much focused on the digital revolution we are witnessing now.”
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Niefer says social media hubs help the hotel to understand a guest’s needs and the way in which they prefer to connect with the resort. As Westin is a brand associated with wellbeing, the resort has utilised Facebook to communicate the company’s brand values more effectively to UAE nationals.
“Westin is not as well known in our region so we continually post relevant updates to communicate directly with our customers to gather any feedback them have,” he elaborates.
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