Deeksha Trivedi
Director of Sales & Marketing, The Westin Abu Dhabi
As the current DOSM at The Westin Abu Dhabi hotel, Trivedi is guiding the hotel’s future social media strategy.
“We initially wanted to use Facebook Offers as an awareness tool but people really like how convenient these offers are and, consequently, we have generated a lot of revenue through the promotions as well.
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“Several hotel groups are using Facebook Offers since we tested this spa promotion and we now face a lot of competition in the market. Hence, we have starting looking at another option provided by Facebook, which is its Shopping Offer tool.
This works in the same way as a standard offer but instead of simply sending a promotion which customers then have to follow up with a call and booking, it takes them directly to the website to secure the booking. Essentially it is an enhancement to the Facebook Offers tool.
“In future campaigns the marketing team will be looking at Twitter more closely, particularly to promote events in the hotel after the summer season. Foursquare is also a good channel for us as it allows customers to check into our menu and receive offers directly."
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