Visit Abu Dhabi's new Instagram account will be the destination's first official digital channel with 100% user-generated content.
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) have added a ‘Discover Abu Dhabi’ Facebook App and an Instagram channel to its VisitAbuDhabi.ae online destination resource.
The new ‘Discover Abu Dhabi’ App will give Facebook followers expanded, blog-style content, in English and Arabic, on the destination’s top events and initiatives as well as an additional digital platform to aggregate Twitter and multimedia content on specific topics. Launched with three components – SummerFest Abu Dhabi, Golf in Abu Dhabi and F1 in Abu Dhabi – the app will be expanded to reflect further events in the emirate including Gourmet Abu Dhabi and National Day celebrations.
The new Visit Abu Dhabi Instagram account is the destination’s first official digital channel with 100% user-generated content that will allow the emirate’s visitors and residents to share their best Abu Dhabi photos. Visitors and residents can capture the best of Abu Dhabi on their mobile devices and share them with the world using the hashtag #snapabudhabi.
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The two new social media platforms come as the Visit Abu Dhabi page reached a quarter of a million Facebook fans this month (a 170% increase compared to January 2013) and 60,000 Twitter followers (a 90% increase over the past six months).
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