Dusit Thani Dubai recently became the only company in the region to hold Investors in People's Silver award. Next year it is going for gold...
Investors in People (IIP) Accreditation provides a framework of best practice aimed at transforming business performance through investment in people. The accreditation is outcome focused, helping businesses to outline their goals, while providing independent assessments to track a company’s progress.
The framework provides proven, improved financial performance and profitability, along with increased colleague loyalty and advocacy leading to higher staff retention and reduced recruitment costs.
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A minimum 36 standards need to be met to achieve the Investors in People accreditation. A business can then elect to strive for Bronze, Silver or Gold status. The Silver accreditation alone requires that 76 standards are met on top of the basic 36 foundation standards.
Rational and Objective
Having achieved foundation IIP accreditation in 2011, becoming the first hotel in the Dusit International Group and company in the region to gain standard certification, Dusit Thani Dubai raised its IIP ambitions with the arrival of HR director, Mike Audrain, who saw the standard as a foundation for achieving international best practice, which married well with the hotel’s overall business objectives as well as the group’s internal HR strategy of positive customer reviews and colleague opinion reviews.
As Audrain recalls: “The objective was to bring the HR department up to an international standard using the Investors in People framework in unison with the hotel’s HR strategy based on the four pillars of happiness, engagement, identity and development.
“Consequently our goal was ‘happiness’ for the colleagues; improving engagement through social activities; creating an identity using the vision and values of the company and developing colleagues through yearly and half-yearly appraisals that provided meaningful feedback and concluded with an agreed outcome.”
The HR team created a succession plan [a process of identifying and developing internal people with the potential to fill key business leadership positions in the company] not only for the hotel’s top management team but for every colleague in the hotel with aspirations of climbing the ranks, while offering them a plan of how this could
be achieved.
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