The view above the eye-catching lobby at Dusit Thani Dubai The view above the eye-catching lobby at Dusit Thani Dubai

David Dale, Operations Director, Investors in People, UK
According to Dale, IIP is successful on several levels. “It was started around 22 years ago in the recession, which makes it very suitable for today’s economic climate,” he says.
“Organisations are using the framework as part of their business strategy because the results are not merely academic, they are proven. When a business sees results, it acts on them.”
Currently there are 20,000 organisations from 70 plus countries engaged in IIP worldwide.
“The framework works across cultures and sectors of business and can be used for a small business or multinationals,” Dale adds.

Dale believes the framework is successful for companies such as Dusit Thani Dubai because it provides ongoing support as a business develops. “It is not a tick-the-box accreditation, which you receive and then dip back into a few years later. It is used continually. There are IIP companies that began the process 15 years ago and are still engaged today,” he says.

“More importantly,” Dale continues, “IIP deals with people. This is particularly important in the hospitality industry; hotels are in the people business after all.”

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