Time Hotels Management CEO Mohamed Awadalla has announced the hotel group will be launching the Time Express budget hotel brand specifically targeted at the three-star hotel segment.
The company has signed a contract for five properties in Riyadh and Damman, which will open over the next five to six years, Awadalla revealed during the Hotelier Middle East Great GM Debate.
Commenting on plans for the hotel, Awadalla said: “We did not sign anything yet in UAE, we are working on Doha and Saudi Arabia at the moment.”
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In order to compete with international hotel group, such as Accor, which Awadalla referred to as “number one in the three-star segment”, he said Time Express hotels will have “extra value like the size of the room, the quality of mattresses and the showers.”
Time Hotels Management currently operates TIME Oak Hotels & Suites and TIME Grand Plaza Hotel in Dubai.
The group also has four hotel apartments in its portfolio – TIME Crystal Hotel Apartments, TIME Opal Hotel Apartments, TIME Ruby Hotel Apartments, and TIME Topaz Hotel Apartments in the UAE.
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