SALAH INTERIORS
Gary Mullane, general manager of Salah Interiors, reveals the company’s growth plans
When was your company established?
Salah Interiors was established in 1994 as a small family owned business in Karama, Dubai, mainly catering to the local residential interiors customer.
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How many people are employed by your company?
Currently, Salah Interiors employs more than 550 skilled and semi skilled employees, all with vast experience in the joinery and design industries. Our senior management team is highly experienced in fit out and operational delivery challenges posed in the MENA region and is supported by ongoing training initiatives to promote best practice initiatives.
What is the company’s annual turnover?
Salah’s annual turnover is in excess of AED 65 million, of which 60% is from manufactured joinery and the remaining 40% of revenue is from FF&E. Sustainable plans for growth supported by detailed business planning and new market entry should see turnover increase substantially over the next three years.
What is your company’s vision?
To continue to grow as a leading turnkey interior design, joinery and soft furnishings company through innovative design, superior product and service quality. We aim to partner with premium brands with similar values and plans in order to strengthen our total solutions offer. Over the next three years, Salah’s business operations will expand into Qatar and Saudi Arabia. We are also currently undertaking the fit out of a major hotel project in India and plan to build on this platform in the region.
Tell us about your company’s growth?
For the past 16 years, Salah Interiors has become a leader in providing full fit out and FF&E solutions for the hospitality sector. Our dedicated teams specialise in creating luxury hospitality solutions for all our premier international hotel groups and we have successfully delivered projects across the MENA region and further afield in Europe and the Subcontinent.
Today, Salah Interiors has a production facility of circa 80,000ft2 in Dubai, from where our highly skilled carpenters, machine operators, upholsterers and craftsman produce bespoke hospitality solutions from concept to handover.
What are your core products and services for the hospitality industry?
Our core business has been the design, manufacture and installation of interiors fit out solutions to guest room areas, hotel FOH and restaurants across the GCC in collaboration with project managers and hotel management.
What new products have you launched recently?
Salah is always working with new creative and innovative products and materials on the market and often creating hand-carved bespoke pieces featuring the latest design concepts and materials.
What other news is there from your company this year?
The last 12 months have seen some important changes at Salah; we have opened a new retail unit on Sheikh Zayed Road (Dubai), catering for walk-in residential customers and consultant professionals to view the latest concepts and prototypes.
This offers a total solutions concept from fit out to curtains and upholstery, including fabric selections, where bespoke villa and room solutions can be brought to life. Also, the main business HQ has moved to our new offices in Al Quoz alongside the production facilities with the company significantly strengthening and restructuring its infrastructure, operational capacity and management teams. We are also looking forward to the opening of a new branch office in Abu Dhabi and plans are underway to develop our market share in Qatar including an additional production facility to be operational in 2014.
As part of our commitment to quality, we have recently become members of the Architectural Woodwork Institute (AWI), while our ongoing commitment to sustainability and responsible use of resources is embodied in our successful FSC certification from the Rainforest Alliance earlier this year.
What do you offer hotels above and beyond expectation?
Probably our biggest differentiator is our ability to offer total bespoke design and high quality craftsmanship, but competitively delivered by our in house skilled and experienced personnel within timeframes you would only normally expect from non-bespoke high volume manufacturing.
Tel : +971 4 3477 114
Email : info@salahinteriors.ae
Web : www.salahinteriors.com
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