SILVER ARCADE LINEN
Sean Xavier, director of business development, says local production facilities and holding large amounts of stock have made SAT the largest manufacturer and seller of linen for the Middle East’s F&B industry
When was your company established?
SAT has been manufacturing food and beverage linen for more than two decades. We have been established for 23 years and have been the masters in producing top quality F&B and room linen.
| Advertisement |
What new products have you launched recently?
This year, SAT is unveiling two new big brands — SAT-by Viela Guerra and SAT-Lite, exclusively at the Dubai Hotel Show. SAT- by Viela Guerra is a brand designed in Italy, producing exclusive culinary and room amenities. This brand will provide superior leather, metal and resin amenities. However our unique product will remain a very special range of vinyl amenities, which is completely exclusive to SAT-by Viela Guerra.
With SAT-Lite, we will have an amazing range of banquet furniture made with fibre top and steel tubular frames that makes it extremely lightweight, highly durable and very comfortable to use.
Our robot-manufactured banquet chairs come with unique moulded PU base seats known as contour seating which ease tension in the seat by providing ample support. This comes from replacing the traditional plywood seat base with moulded PU, which curves down to provide the right comfort while seated. The moulded PU makes the chair lighter and more durable as well.
What other news is there from your company this year?
SAT is also undergoing a complete rebranding, from our company logo to new catalogues and websites. Two new brands are being launched in order to meet our clients’ expectations and demands of the industry. There is going to be a completely fresh approach towards how our brand is portrayed to our customers.
Who are some of your key clients?
We have a huge clientele list from Burj Al Arab in Dubai to several five star hotels in the Maldives and Kenya and other countries. Our clients are vastly spread around the Middle East, Asia and Africa and they are ever increasing. We have an extensive marketing team who are highly skilled and are dedicated to reaching out all over the region. SAT does not believe in appointing franchises and agents to sell its products and this ensures that even a distant client gets the same quality, service standards and price as what we offer here in Dubai.
What do you offer hotels above and beyond expectation?
At SAT Linen, we believe in providing maximum services to our customer. We have understood the needs of our clients through our years of experience and interaction with them. This is why we stock large quantity of linen in our warehouse and maintain a huge production facility in Dubai. This helps us to undertake even last minute orders which can be tailored to the need of our client.
We have an in-house laundry facility where all fabrics are pre-shrunk. This ensures our clients that their rectangular placemats will remain rectangular and their round tablecloths will remain round after they are washed several times. This level of experience is going to be reflected in our new brands as well and we will continue to be proactive in whatever we do.
What quality control methods do you adopt?
Every time we introduce a product, it is after long trials on the quality, washing results and various other technical tests, so once we have a product in our official line, it means it is the best available in the market. We have different products catering to different needs.
Some are made keeping in mind the class and elegance needed in a fine dining restaurant, some are made to meet the environment in an outdoor restaurant and many other concepts as well. For instance, we have a new product recently launched under SAT Linen — silicone placemats, which are an ideal option for a trendy diner, indoor or outdoor. So every product, depending on what purpose it serves, sells well.
What makes SAT different from other brands?
We always believed in being different and doing things differently. SAT showed the confidence to rewrite many of the principles followed to date and that has been our key success factor. We were the only company two decades ago who believed that investing in a large amount of stock and producing linen locally can help us be more efficient in our services to our clients. This principle has made SAT Linen the biggest manufacturer and seller of food and beverage linen in the Middle East.
Tel : +971-4-2673834
Email : satlinen@eim.ae
Article continues on next page ...
Search our database of more than 2,700 industry companies
