AL-HALABI
Bilal Al Halabi, business development manager of Al Halabi Refrigeration and Kitchen Equipment, explains why the company’s greatest asset is its people, and discusses the development of its 500 product models
When was your company established?
Al-Halabi was first established in Dubai in 1975 by a trio of visionary, industrious entrepreneurs, Salahuddine Al-Halabi, Abdul Kader Al-Halabi and Samer Baradei, who have experience in the manufacturing sector going back to 1950.
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Tell us about the growth of the company?
Al-Halabi, which is growing at a rate of 12% per annum for the past 10 years, produces in excess of 500 product models via its 20 high-tech production lines, with clients throughout the world going into a project expecting nothing but the very best, and getting something even better! Our state-of-the-art factory manufactures 70% of Al-Halabi total sales, while 30% are imported from world-class manufacturers in Italy, France, Greece, China and the US.
What’s your company vision?
Al-Halabi is committed to providing turnkey solutions that meet the specific needs of its clients through production of high quality products in accordance with both local and international quality standards.
The company’s vision is to become the global market leader in the supply of high quality industrial kitchen equipment and refrigeration units by increasing its production capacity and further widening its customer-base through continuous upgrading of its production facility. Its mission is to exceed industry standards while delivering the service its customers deserve.
Al-Halabi has infused its culture with the inspirational principles that guide its business operations:
• People: The greatest asset of a company is its people, and this is particularly true at Al-Halabi where its employees are part of an extended family.
• Work: Everyone is equipped with the right skills and everyone has a job to do. The team at Al-Halabi is dedicated to providing value for customers with a range of products that are designed to meet any challenge.
• Together: The owners, management and employees within the company have a shared objective. There is only one Al-Halabi. This is a powerful concept, making the business more efficient, resourceful and competitive.
What are your core products and services for the hospitality industry?
With a range and diversity unmatched anywhere else, Al-Halabi manufactures, designs and imports a comprehensive portfolio of stainless steel kitchen equipment and commercial refrigeration units, incorporating 20 production lines and more than 500 models such as: preparations tables; sinks; chillers and freezers; bain-marie, salad bars; barbeque grills; shawarma and chicken grills; ovens; cooking ranges; cabinets; fryers; shelves; hoods; heated cabinets; hot displays and nut warmers; plus a wide range of other high quality machinery and equipment that can be customised to the client’s individual requirements, for everything from cold rooms and hotel kitchens through to restaurants and coffee shop counters.
Al-Halabi also imports quality commercial kitchen equipment from leading manufacturers across the world, offering a wide range of products like fryers, convection ovens, grills and griddles, ice cream machines and freezers, pizza ovens, cold dispenser and slush machines, fruit juicers and blenders, food processors, water boiler and cooler, meat mincers and slicers, coffee machines, and many other ranges.
What new products have you launched recently?
Al-Halabi has launched a new Wooden Salad Bar, as well as new upright chillers and freezers specially designed for villa kitchens.
What is your best seller?
Our best sellers are our refrigeration units that we manufacture, plus the cooking lines that we import from Mareno Italy.
What other news is there from your company this year?
Al Halabi has started the construction of its new factory building in Sharjah, which will be handed over by the end of 2013, and opened a new showroom in Al Ain city, its fifth UAE branch.
Al Halabi is also participating in Host Fiera Milano Exhibition in Italy, from October 18-22. Our Stand Number is R11 in Hall #5.
What do you offer hotels above and beyond expectation?
Working on all sizes and types of project, the Al-Halabi project management team ensures that the needs of the customer are met by the provision of a dedicated multidisciplinary workforce whose strengths are built on success, experience and the ability to plan, implement and evaluate each stage of development. This allows Al-Halabi to provide a service that covers everything from A to Z, thereby enabling its customers to do what they do best, run their businesses, without any worries or distractions.
Tel: +971 4 265 2002
Email: sales@al-halabi.com
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