Dubai Furniture Manufacturing Company
Sudarshan Rai, marketing manager of DFMC, reveals two new ranges to be launched this year
When was your company established?
Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister companies in Kuwait, Qatar, Bahrain and Oman. DFMC has also recently ventured into India.
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Established in 1993, DFMC was first set up to manufacture and market King Koil-branded products. DFMC has since established itself as the leader in the mattress industry in the Middle East and has also acquired the licence to manufacture and market Serta-branded products.
What is your company vision?
It is our objective to sustain the leadership position in the premium segment of the mattress industry with quality, technology and customer service as the basic foundation to achieve customer satisfaction.
What do you offer hotels above and beyond expectation?
We conduct training programmes for housekeeping staff so that they are made aware of tips on mattress maintenance. We also check the condition of mattresses supplied by us at least once a year so potential problems are identified.
What new products have you launched recently?
We have recently launched iCollection By Serta. This is a range of unique mattresses that deliver superior pressure relief and more support. Another product is the ‘Transformer Bed’ — a unique Italian mechanism that transforms a sofa into a bed. We have also launched bed bug and waterproof mattress and pillow protectors.
What other news is there from your company this year?
This year we revamped our websites www.mattress-leader.com and also launched dedicated websites for both brands separately, namely www.sertame.com and www.kingkoilme.com.
What else does the hotel industry have to look forward to from DFMC in 2013?
During the Hotel Show we will be launching two new col
Tel : +971 4 8853929
Email : dfmc@emirates.net.ae
Web : www.mattress-leader.com
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