KOLLEKTION GENERAL TRADING (D. Tales)
Lars Narfeldt, founder and CEO of D.Tales, takes pride in introducing Scandinavian furniture pieces to the Middle East market
When was your company established
Kollektion General Trading LLC started trading in 2009, providing Scandinavian wall-covering, flooring and furniture to the Middle East. In 2012, we launched a separate arm for the furniture, named D.tales, that primarily deals with the contract market and also operates retail stores in the GCC.
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Tell us about the growth of the company?
We are a relatively young and small company in the market but have experienced rapid and sustained growth over the last two years. Our online sales have also grown massively over the past few months. Currently there are 15 people working within the company.
What is your company vision?
D.tales aims to be a major player in the designer furniture market in the Middle East and the Scandinavian design store of choice for complete high-end and funky interiors.
We offer high quality interior products reflecting the heritage of Scandinavian design. We work with a unique, innovative and out-of-the-box approach. We are enthusiastic and creative yet reliable and rigorous partners to work with.
What are your core products for the hospitality industry?
First of all we have a wide selection of lights — on one hand pendant lights that can be grouped together to create very large scale light installations, and on the other hand, very cosy, ambient lights for a more private atmosphere. Our four different bed models by Bedcraft — one of which is motorised and adjustable — can be interesting to hotels.
One of our most established brands, ‘&tradition’, has a beautiful selection of timeless chairs and sofas that are great for the horeca market and Muuto is leading design with their avant-garde style.
What new products have you launched recently?
In addition to our existing brands such as Muuto, &tradition, Design House Stockholm and Minus Tio we have recently introduced a handful of new brands. In lighting, we now have Secto Design and Örsjö lamps, which have been used in many international hotel, restaurant and public space projects.
The iconic ice chandelier by &tradition can be adapted to interiors of any size and the levels lamp in copper by One Nordic is becoming the most sought after lamp for the horeca market. On the furniture side, the Bruno lounge chair by Källemo has gathered lots of interest as well as the Mayor sofa — one of Arne Jacobsen’s masterpieces .
What other news is there from your company this year?
We are bringing in a number of new brands as we are opening up our new showroom on Jumeirah Beach Road in Dubai in September. In addition to the Jumeirah store, we are also looking to expand to Abu Dhabi and open another D.tales store there later this year.
Interiors of the new Jumeirah showroom have been designed by the award winning Swedish design team TAF Architects. We are using rather unusual materials in the showroom interiors to create a truly Scandinavian look and feel. To support our growth, particularly in the contract market, we have recently hired a new senior sales manager, Torben Glud, from Denmark. Torben has extensive experience representing several high-end brands like Fritz Hansen, Erik Jorgensen, Montana, Skandiform, Flos and Le Klint.
What is your bestseller?
In general we have been very successful with our lightings, the colorful E27 lamps by Muuto are a long-time bestseller. Made to measure wallpaper by M. Perswall is also very popular because it offers such a wide variety of options and can be fitted to interiors of any kind.
What do you offer hotels above and beyond expectation?
D.tales takes pride in offering high quality products at the forefront of avant-garde design – delivered by highly professional staff. We follow very closely the latest interior trends and are pleased to see fast growing interest in Scandinavian design in the Middle East.
Being among the first companies to introduce high end Nordic brands to this market, we take our leadership role very seriously and want to get to know our clients and their needs very well so that we can offer the best solutions for their projects. This is a passion for us so we are happy to go that extra mile to support the client in designing and creating stunning interiors.
Tel: +971 4 3381 229
Email: torben@design-tales.com
Web: www.design-tales.com
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