3. UAE
Newly-opened Sofitel The Palm Dubai has launched a social media competition called the Dream Holiday Contest. Contestants are required to log onto the Sofitel website and choose one of three room types, their desired cuisine from a choice of three outlets and choose one of three spa experiences. Once made, their choices will be summarised in a postcard that guests can share with friends on social media, while the three most 'liked' postcards will win a custom-made four night holiday.

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