Starwood Hotels & Resorts have released a newly designed version of its Starwood Preferred Guest (SPG) loyalty programme app for Apple iPads and other iOS 7 devices.
The move came as the hotel group announced that mobile bookings across Starwood properties are growing at an annual rate of 1000% – five times greater than the annual growth rate of the web channel 10 years ago. Industry wide, 40% of travel searches occur on mobile devices, up from 25% in 2012.
Starwood Preferred Guest & Digital senior vice president Chris Holdren said: “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices. Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
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Some of the features built into the SPG travel app include the “explore” section that includes curated content of more than 100 resorts chosen by fellow SPG members; accessible social media reviews of locations around Starwood hotels across the world; the ‘SPG life’ hub that access up-to-date account information including point balance, as well as take a peek at some of the exclusive benefits SPG offers its members such as virtual backstage tours at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open.
The app will also offer a secure and personalised online booking system as well as detailed information on each of Starwood Hotels & Resorts nine hotel brands.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point. The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests,” added Holdren.
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