Having opened the Sofitel project on the Palm this year, the team is also working on the Sofitel Downtown Dubai for a launch in 2014.
Last year, Sofitel admitted it is looking to increase the number of 'So by Sofitel' branded hotels to 18 globally in the next five years, including plans for a property in Dubai.
"Eventually we’ll have somewhere between 15 and 18 Sos operating around the world in the next five to seven years. I'd love to bring it to Dubai, Cairo and other parts of the Middle East. We’re looking at an opportunity in Beirut," Jones was quoted as saying.
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"The destinations have to be around fashion and design. The So we've just launched in Bangkok is unbelievable because guests choose their room by their preferred designer – it’s very fashion led. The uniforms and hotel accessories – the bath robes and soaps – are all designer."
“Eventually it will come to Dubai... I would say by 2015/16. What we do is we find the location and then we talk to our designers... These guys do not put their signature on just any hotel and are very worried about maintaining the quality of their name and who they are associated with. We have a great relationship with them and are behind the positioning of So as a real lifestyle brand.”
The designer brand has partnered with a number famous fashion names, including Kenzo Takada, Christian Lacroix, Karl Lagerfeld and Jean-Paul Gaultier.
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