Dubai hotels posted double-digit demand growth for the fourth month this year in September, cementing its position as the Middle East's top destination, according to new figures released by STR Global.
Its preliminary September data indicated growth in all three performance measures for Dubai to back up impressive figures the previous month when the emirate benefited from the impact of Ramadan.
Hotels in the city saw increases in supply of 6.8 percent last month and demand of 16.3 percent, the STR Global data showed.
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It also revealed an 8.8 percent jump in occupancy to 75.3 percent, a 6.1 percent increase in average daily rate to AED733.36 (US $200) and a 15.5 percent rise in revenue per available room to AED 552.50 ($150).
“Dubai posted double-digit demand growth for the fourth month this year. Demand post-Ramadan and Eid has been exceptionally strong, cementing Dubai’s position as an attractive destination for both business and leisure," said Elizabeth Winkle, managing director of STR Global.
In July, Dubai tourism chiefs said more than 5.5 million tourists visited the city in the first half of 2013, representing an 11.1 percent year-on-year increase.
The first half visitor number results, released by Dubai’s Department of Tourism and Commerce Marketing (DTCM), showed increases across all key indicators, including hotel establishment guests, hotel and hotel apartment revenues, room occupancy and average length of stay.
Revenues for hoteliers and hotel apartment operators saw significant growth – with total first half revenues reaching AED11.62bn ($3.18bn) up by 18.6 percent.
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