Hyatt Hotels Corporation has launched two new all-inclusive resort brands and revealed plans to redefine the traditional all-inclusive hotel experience.
Hyatt Ziva, which will debut this month with the opening of Hyatt Ziva Los Cabos in Mexico, will target families and focus on fun, local culture and authentic culinary delights.
The second brand, Hyatt Zilara, also debuting this month in Cancun, Mexico, is an adult-only all-inclusive concept aimed at offering “unique unscripted experiences”.
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The brands mark Hyatt’s entry into the all inclusive segment, making it one of the first global hospitality companies to create dedicated brands for this market.
Hyatt Hotels Corporation vide president brand experience Chris Walker said: “We are listening to guests as we create these brands so that we can redefine this category and make the all inclusive experience Hyatt offers unlike anything currently in the market.
“We believe that we can leverage our expertise in hospitality to make a short-term impact in the category while inviting our guests to help us create their ideal experience over the long-term. We intend to prototype and test various services, food and beverage concepts, and amenities and collect feedback in real-time to constantly lead in the all inclusive market.”
The first two resorts to debut under the Hyatt Ziva and Hyatt Zilara brands are owned and managed by Playa Hotels and Resorts, B.V. and both will undergo multimillion dollar renovations in 2014.
The next resort in the portfolio, Hyatt Ziva Rose Hall in Jamaica, is currently undergoing an extensive renovation and will open in late 2014.
Hyatt global head of marketing and brand strategy John Wallis said: ““With brands like Andaz, Hyatt Place and Hyatt House, we have redefined every segment we’ve entered in the past seven years and believe we can do the same with the all inclusive segment. We are delighted to enter this segment working with an experienced company, Playa, to provide a distinctive all inclusive experience that delivers the consistent quality and service for which Hyatt is known.”
The company manages, franchises, owns and develops hotels and resorts under the Hyatt, Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency, Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brand names, with locations on six continents.
As of September 30, 2013, Hyatt’s worldwide portfolio consisted of 535 properties in 47 countries.
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