Renaud Marchand, Middle East zone director for Evian, Volvic Export of Danone, pitches the new limited edition bottle in collaboration with Elie Saab
What is your newest product?
Earlier this month we launched the new Evian limited edition bottle in collaboration with Elie Saab. The partnership between Evian and Elie Saab is the latest to follow six years of Evian associating itself with international fashion brands. This bottle is a unique creation by Elie Saab, a tribute to purity at the heart of Evian and Elie Saab.
Why is this product special?
Elie Saab is a true artist who has designed a unique, subtle lace gown for our glass limited edition bottle that elegantly underlines its purity, while capturing how unique and precious the Evian water is. The bottle is decorated with a signature Elie Saab lace pattern that recalls the feminine and elegant designs featured so prominently in the brand’s collections, and we have received so much positive feedback already. Elie Saab’s links with the region make it even more special to many of our customers and consumers in the Middle East.
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Why does my hotel need this product and what benefits will it offer my hotel guests?
The Evian limited edition bottle is iconic. Each year we are privileged to work with internally-renowned designers to produce a design that reflects them as an artist and the purity and elegance that defines Evian. The bottle is an asset for our partners to offer something unique and different to their customers.
The bottle can be used to reward loyal guests as it has now become a collector’s item, or it can be used at special occasions such as weddings or celebrations. The Elie Saab bottle enhances any restaurant or dining table, and helps strengthen the establishment’s fine dining positioning.
Here in the Middle East, we are absolutely delighted to work with Elie Saab for the 2014 limited edition bottle. As Elie Saab is from the Middle East, it’s a great fit for our customers and we are already seeing tremendous success in the first few weeks.
Where can I purchase this?
The ELIE SAAB for evian® bottle is available in two sizes in the Middle East: 75 cl and 33 cl and is to be sourcedfrom each of our distributors in the region.
How can I contact you?
For any information please contact us on:
Tel: +971 4 420 9451
Web: www.danone.com
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