10. Fresh Seafood Counters
Increasingly, chefs are displaying their produce to highlight the freshness of their seafood.
Diners have become more informed and so fresh seafood counters have become the perfect way to hook that curiosity and convert it into an F&B sale.
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Medley Restaurant’s seafood buffet, held every Thursday, highlights the freshness of its produce by displaying it as a seafood market. This is complemented with a live sushi station, all designed to add drama to the evening and entice the customer.
Amwaj Rotana, Jumeirah Beach is also considering the idea of introducing a fresh seafood station when it revamps its outlet.
“We are seeing more of these counters because our diners are visual,” concludes Al Bustan Rotana Dubai’s Prudhomme. “They generate more excitement than simply ordering off a fixed menu.”
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