7. Provenance is Where It’s At!
As part of the wider sustainability trend, consumers in the region are really concerned about the provenance of their seafood.
To make things more complex, consumers have different provenance demands depending on the species they order.
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“This is definitely a consumer-driven trend,” said Kosta, “and they no longer accept not knowing the origin of their seafood produce.
“We are often asked how it was caught? Do you buy your fish locally? Is it farmed or wild? Consumers are more aware of environmental issues and can freely access online information on fish sustainability.”
This is impacting on how chefs source their produce and communicate provenance to their customers, as Pierchic’s Parsk confirms: “At Pierchic we do our very best to use products that are locally farmed. That way, we know the environment it has lived in, if it has been treated well and raised in good conditions.”
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